Data Trust & Security

Confidence you can examine.

Every number shows its records. Gaps are flagged, never guessed.

Evidence alongside the number

Illustrative data

Unknown is not zero. Missing evidence limits the conclusion.

Available

How much of my attributed revenue is supported by available evidence?

Separate supported matches from unresolved revenue.

Decision supported: Investigate missing evidence before committing spend.

Example / not a product result

Illustrative data

Illustrative: 84 matched and 16 unmatched records out of 100; no claim that matched records prove channel causation.

Required source mapping (example): Stripe · Google Analytics
Required capabilities: Acquisition attribution · Reconciliation · Data Trust
Data Trust limitations: Matching is not causation. Missing evidence stays unknown; no invented confidence score.

What Data Trust covers

Six checks run on every metric, so you know how far each number can be trusted.

How much revenue can be linked to a known source.

How platform-reported totals compare with payment records.

Revenue with no reliable source — shown, not reassigned.

Events that lack supporting records.

Customers whose identifiers disagree across systems.

Clear notes on what the evidence can and can't support.

Security principles

Security built into how Gana Control stores, separates and accesses your business data.

Role-based access to sensitive revenue data.

Customer data kept logically isolated.

Integrations request only required scopes.

Calculations traceable to source records.

Credentials stored encrypted.

See what every channel is really worth.