Evidenced insights for online business
Proactive intelligence
with human clarity.
See which channel, campaign and ad truly make you money — after refunds.
$499/month · No setup fee · Cancel anytime
Ask Gana Control
Which exact campaign deserves more budget?
Paid search — it keeps the most after refunds, and those buyers come back more often.
Insight for you
One ad creative is driving most of this week's refunds. Worth a look before you scale it.
Works with the tools you already use
The problem
The numbers your ad dashboard won't show you.
Platforms count the sale. We show what it was worth.
- 01
Your ads report sales. Your bank account disagrees.
Revenue after refunds, by campaign.
- 02
Your cheapest customers may be your most expensive.
Rank channels by 90-day value, not first orders.
- 03
One product is quietly driving your upgrades.
Find the first purchase that leads to more.
How it works
Up and running in three steps.
- 1
Connect your tools
Payments, store, ads, email. A few clicks.
- 2
See what you really keep
Every sale, matched to its ad. Refunds removed.
- 3
Act on what matters
Insights arrive on their own. Share or schedule them.
Channels
Spend more where customers keep buying.
Same buyers, different value. See which channel brings them back.
90-day net revenue / customer
Illustrative dataEqual observation periods · linked refunds included · unmatched sources excluded. Revenue alone does not justify more spend.
Customers
The first sale is where profit starts.
Follow each customer from first purchase to latest.
Customer journey / Example 014
USD · Observed purchase records
- 01Entry purchase+$97
- 02Program upgrade+$497
- 03Partial refund−$97
Cumulative net revenue
$497
Observed source: paid social. Not proof of causation.
Revenue
Know what you actually earned.
Gross, refunds and net — side by side.
Revenue definition / order cohort · USD
Illustrative dataGross sales
$24,000
Included orders
Assigned refunds
−$1,800
Refunds against those orders
Defined net revenue
$22,200
Under the example definition
Orders, payouts and attributed revenue have different definitions.
Every number shows its receipts.
Every figure opens to the records behind it.
Net revenue is before taxes, processing fees and product costs.
Evidence alongside the number
Illustrative data- Matched identifiers
- 84 of 100 example orders
- Unmatched identifiers
- 16 example orders
- Attribution window
- Defined by each source
Matched does not mean caused.
Unresolved—not reassigned.
Window differences change credit.
Unknown is not zero. Missing evidence limits the conclusion.
Why we built this
Every ad platform claims the same sale. None subtract the refunds. We built Gana Control so you decide with the money you actually keep.
Every number shows its receipts.
Every figure opens to the records behind it.
$499/month · No setup fee · Cancel anytime
Pricing
One plan. $499/month. No setup fee.
Gana Control
See where your best customers really come from, what they become worth, and what you keep after refunds.
$499/month · No setup fee · Cancel anytime
$499/ month
USD / monthly · before applicable taxes
No setup fee. Optional assistance is separate.
FAQ