Evidenced insights for online business
Revenue you can trust,
with human clarity.
Explore customer value and revenue after linked refunds — with channel and campaign evidence where available.
$499/month · No setup fee · Cancel anytime
Ask Gana Control
Coming soonWhich exact campaign deserves more budget?
Paid search — it keeps the most after refunds, and those buyers come back more often.
Insight for you
One ad creative is driving most of this week's refunds. Worth a look before you scale it.
The problem
Look beyond the first sale.
Explore repeats, upgrades and linked refunds. Examples below use illustrative data.
- 01
Your ads report sales. Your bank account disagrees.
Revenue after refunds, by campaign.
- 02
Your cheapest customers may be your most expensive.
Rank channels by 90-day value, not first orders.
- 03
One product is quietly driving your upgrades.
Find the first purchase that leads to more.
How it works
From source records to clearer decisions.
- 1
Review your sources
Stripe, Shopify, Meta and Google Ads: early access. Real-account acceptance remains open.
- 2
Examine the revenue
Recorded sales and linked refunds. Ad matching depends on available evidence; gaps stay visible.
- 3
Decide with evidence
Customer value and Data Trust behind every number.
Channels
Spend more where customers keep buying.
Same buyers, different value. See which channel brings them back.
90-day net revenue / customer
Illustrative dataEqual observation periods · linked refunds included · unmatched sources excluded. Revenue alone does not justify more spend.
Customers
The first sale is where profit starts.
Follow each customer from first purchase to latest.
Customer journey / Example 014
USD · Observed purchase records
- 01Entry purchase+$97
- 02Program upgrade+$497
- 03Partial refund−$97
Cumulative net revenue
$497
Observed source: paid social. Not proof of causation.
Revenue
Know what you actually earned.
Gross, refunds and net — side by side.
Revenue definition / order cohort · USD
Illustrative dataGross sales
$24,000
Included orders
Assigned refunds
−$1,800
Refunds against those orders
Defined net revenue
$22,200
Under the example definition
Orders, payouts and attributed revenue have different definitions.
Evidence behind the numbers.
Inspect source records, definitions and gaps. Coverage depends on imported data.
Net revenue is before taxes, processing fees and product costs.
Evidence alongside the number
Illustrative data- Matched identifiers
- 84 of 100 example orders
- Unmatched identifiers
- 16 example orders
- Attribution window
- Defined by each source
Matched does not mean caused.
Unresolved—not reassigned.
Window differences change credit.
Unknown is not zero. Missing evidence limits the conclusion.
Why we built this
Ad reports are only part of the story. We built Gana Control to connect revenue, customer value and the evidence behind them.
Evidence behind the numbers.
Inspect source records, definitions and gaps. Coverage depends on imported data.
$499/month · No setup fee · Cancel anytime
Pricing
One plan. $499/month. No setup fee.
Gana Control
Explore customer value and revenue after linked refunds. Source coverage and matching evidence determine what can be attributed; real-provider acceptance remains open.
$499/month · No setup fee · Cancel anytime
$499/ month
USD / monthly · before applicable taxes
No setup fee. Optional assistance is separate.
FAQ
Questions, answered.
Decide with evidence.
Explore customer value — with source coverage and gaps in view.