Evidenced insights for online business
Proactive intelligence
with human clarity.
Know which channel, campaign and ad creative actually make you money — after refunds. Then know where your next dollar should go, before you spend it.
$499/month · No setup fee · Cancel anytime
Ask Gana Control
Which exact campaign deserves more budget?
Paid search — it keeps the most after refunds, and those buyers come back more often.
Insight for you
One ad creative is driving most of this week's refunds. Worth a look before you scale it.
Works with the tools you already use
The problem
The numbers your ad dashboard won't show you.
Platforms take credit for the sale. Gana Control shows what that sale was really worth.
- 01
Your ads report sales. Your bank account disagrees.
See revenue after refunds, campaign by campaign — the number you actually keep.
- 02
Your cheapest customers may be your most expensive.
Rank every channel by what its customers spend over 90 days, not on their first order.
- 03
One product is quietly driving your upgrades.
Find the entry offer that turns first-time buyers into repeat and premium customers.
How it works
Up and running in three steps.
- 1
Connect your tools
Link payments, store, ads and email in a few clicks. No code, no spreadsheets.
- 2
See what you really keep
Every sale is matched to its ad and customer, with refunds taken out.
- 3
Act on what matters
Get insights the moment something changes — dismiss, share or schedule them.
Channels
Spend more where customers keep buying.
Two channels can bring the same number of buyers. Only one brings them back. See which, before you scale the budget.
Compare channels over the same time window for a fair read.
90-day net revenue / customer
Illustrative dataEqual observation periods · linked refunds included · unmatched sources excluded. Revenue alone does not justify more spend.
Customers
The first sale is where profit starts.
Follow every customer from their first purchase to their latest — and see which paths build lasting value.
Customer journey / Example 014
USD · Observed purchase records
- 01Entry purchase+$97
- 02Program upgrade+$497
- 03Partial refund−$97
Cumulative net revenue
$497
Observed source: paid social. Not proof of causation.
Sample customer journey. Charts below use sample data. Revenue figures are before taxes and fees.
Revenue
Know what you actually earned.
Gross sales, refunds and net revenue side by side, so a big launch day never hides a bad month.
Revenue definition / order cohort · USD
Illustrative dataGross sales
$24,000
Included orders
Assigned refunds
−$1,800
Refunds against those orders
Defined net revenue
$22,200
Under the example definition
Orders, payouts and attributed revenue have different definitions.
Every number shows its receipts.
Click into any figure to see the matched records behind it — and the gaps, flagged instead of guessed.
Net revenue is before taxes, processing fees and product costs.
Evidence alongside the number
Illustrative data- Matched identifiers
- 84 of 100 example orders
- Unmatched identifiers
- 16 example orders
- Attribution window
- Defined by each source
Matched does not mean caused.
Unresolved—not reassigned.
Window differences change credit.
Unknown is not zero. Missing evidence limits the conclusion.
Why we built this
Ad platforms all take credit for the same sale, and refunds never show up in their reports. We built Gana Control so the money you actually keep is the number you make decisions with.
Every number shows its receipts.
Click into any figure to see the matched records behind it — and the gaps, flagged instead of guessed.
$499/month · No setup fee · Cancel anytime
Pricing
One plan. $499/month. No setup fee.
Gana Control
See where your best customers really come from, what they become worth, and what you keep after refunds.
$499/month · No setup fee · Cancel anytime
$499/ month
USD / monthly · before applicable taxes
No setup fee. Optional assistance is separate.
FAQ
Questions, answered.
Stop guessing where your growth comes from.
Sign up and see what every channel, product and customer is really worth.